Wio Bank has announced the launch of the UAE’s first dedicated bank account for content creators and digital entrepreneurs. The announcement was made on Saturday during the fourth edition of the 1 Billion Followers Summit held in Dubai.
The new account is designed to support content creators by simplifying income management, payments, and everyday business operations. Wio Bank confirmed that the account has no minimum balance requirement and can be opened within 72 hours through a fully digital process.
The launch took place at the 1 Billion Followers Summit, the world’s largest gathering focused on the content creation economy. The event is organised by the UAE Government Media Office and brings together creators, influencers, and industry leaders from across the globe.
Amina Taher, Chief Marketing Officer of Wio Bank, said the account was developed after extensive interaction with content creators. She explained that many creators struggle to open business bank accounts and are often forced to use personal accounts for professional income.
“The account enables content creators to work efficiently on a global level and gives them true financial independence,” Taher said.
According to Wio Bank, the account has been launched in partnership with Visa and offers multi-currency functionality. The bank stated that the platform also includes smart tools that allow users to manage bills and business activities without needing an accountant.
The initiative reflects the growing importance of the creator economy in the UAE. With thousands of influencers, freelancers, and digital entrepreneurs operating in the country, demand for banking solutions tailored to non-traditional professions has increased in recent years.
The 1 Billion Followers Summit hosts more than 15,000 content creators and over 500 speakers, with a combined global following exceeding 3.5 billion. The scale of the event highlights the rapid expansion of content creation as a professional industry.
Industry observers say the launch signals a shift in how financial institutions are responding to new forms of digital work. Dedicated banking products for creators may help formalise income streams and support long-term financial planning.
Wio Bank has not shared further details on future expansions of the product. However, experts expect similar offerings to emerge as competition in the digital banking sector grows and the creator economy continues to expand.
